Lets Communicate effectively

In most Sales organizations there are a variety of people with whom you must communicate to do your job well

The customer
Your support Staff
Service/Delivery personnel


Just to name a few examples

THE CUSTOMER
Here is the beginning of it all, The most important person in the selling process. Unfortunately we often do the worst job here
- Avoid Industry lingo, and acronyms that your customer doesn't understand. They waste his time, and cloud the facts of the purchase
- Write down the details of the transaction- When will it be ready. What will they need to bring. What additional expenses might they incur . You get the idea , put it all in writing.
- Ask questions,  Do they understand the process? Are they feeling good about the progress thus far? Is there any concern that hasn't been addressed?   Listen to the responses and Communicate Clearly
- Set a specific date and time to meet again, and then confirm that date and time.

YOUR  SUPPORT STAFF
 - Don't assume that those helping you to take care of the customer know exactly what he wants, Share the details with those that make this experience possible.  Make sure everyone is on the same page with the customers expectations and take personal responsibility for the success of the sale.

SERVICE AND DELIVERY
- If you are in a large ticket retail setting chances are good you are not getting the product ready or delivered on your own
- Be very specific with these departments, after all they will shape the customer's lasting impression of you and your company.  If this part of the process goes well, it will result in referrals and repeat customers and that equals SALES
- Respect the limits of these departments, they have schedules and work that is in progress, they cannot easily manipulate their day to day activities. You should be aware of those limitations when scheduling your customer's delivery

Clear and specific communication with everyone involved will ensure that your customer has the best possible experience and that is ...

Selling like your living depends on it



Donnie